Premier Event Management is America's preeminent organizer of multi-sport racing events. The company was formed in 1993 with its principals having race management experience since the late 1970's. The core of the Premier team was involved in the production of one of the largest road races in the United States with more than 30,000 participants and a post race festival estimated at 100,000+.

The company produces 20 triathlons, and road races each year. Premier has produced and/or timed regional, national, and international championships. Events of note are the Nautica New York City Triathlon, the Hy-Vee Triathlon and ITU World Cup, the 2002 ITU World Duathlon Championships, the Alpharetta Marathon, the Barclays North Lake Stevens Ironman 70.3 Triathlon, the Honolulu Triathlon, the HRMS Naperville Sprint Triathlon the Toyota US Open Triathlon Championship and the Nike 5K for Kids National Running Series. Premier Event Management has also produced the 2004 Olympic Triathlon Trials and the 2005 ITU Age Group World Championships in Honolulu, Hawai'i. And for the second time in 4 years Premier Event Management has been selected to produce the 2008 Olympic Triathlon Trials that will select the US Triathlon team headed to Beijing for the 2008 Summer Olympic Games!

In addition to production of wholly owned events, the company also provides most services required in multi-sport event production. Premier is a CHAMPIONCHIP timer, owning one of the largest fleets of chip timing equipment in the South. The company has the ability to provide any services required for new or established events from consulting services to complete turnkey productions. And with an in house graphics production team Premier has the ability to make every event look and feel like a World Championship.